NBA Africa and Hennessy to Host NBA Crossover, Donate Basketball Court to Lagos State

Thursday January 27,2022

Odutayo Odusanya

NBA Africa and world’s best-selling cognac, Hennessy have announced the debut of NBA Crossover, a lifestyle event that will showcase the convergence of NBA and infuse culture of art, fashion, music and technology that characterises today’s game of basketball. The maiden event which takes place on Saturday, February 05,2022 at Landmark Beach Front in Lagos, Nigeria would feature a celebrity basketball featuring Nigerian artists, performers and media personalities.

According to a press statement signed by the media consultant, Spidercomms, Mohammed Abdullahi, NBA Africa and Hennessy are expected to also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of its commitment to providing people in Lagos state access to sport.

 

“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time.

“The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court.  Over the past year, Hennessy has partnered NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game,” said Hennessy President & CEO, Laurent Boillot. 

“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams. 

Also, the NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu added,

“Nigerian players have had tremendous impact on basketball and the NBA and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.

“NBA Africa is committed to the development of basketball in Nigeria and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country.

  “I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward.  


Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

In setting the tone for the NBA Crossover, a floating basketball court was said to be displayed by organisers at Ikoyi Link Bridge in Lagos between Feb. 03 and Feb. 05,2022.

NBA Africa is focused on expanding the NBA’s presence in priority African markets, deepening the league’s engagement with players and fans across the continent, and continuing to grow Africa’s basketball ecosystem through programs like the Jr. NBA, Basketball Without Borders (BWB) Africa and NBA Academy Africa.

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward.  Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward.  Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

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